How we engage
You can hire us. Most people start by measuring.
Reply Intelligence Group is a product company that takes on the diagnostic and implementation work around its own products. There is no discovery deck and no retainer to sign before you learn anything. The first two instruments are free, the diagnostic is fixed-price, and anything we build afterwards is scoped from the evidence rather than sold from a menu.
The path
Four rungs. You can stop at any of them.
Each rung stands on its own and produces something you keep. Nothing further is assumed, and the audit fee comes off the next step if you take it.
01 · Measure
£0Free instruments
Best for practices that suspect enquiries are being lost but have no evidence either way.
- ReplyScore teaser: whether AI engines name your practice when a patient asks for a recommendation.
- ReplyBench Snapshot: an instant score across six leakage dimensions, with an indicative revenue-at-risk figure drawn from your own inputs.
- No call, no proposal, no obligation to continue.
You get a score and a shareable report, in minutes.
02 · Diagnose
£495 · launch pricing £249Revenue Leakage Audit
Best for operators who want the leak quantified and verified before committing capital to fixing it.
- Human-reviewed audit of the enquiry journey: first-response speed, follow-up readiness, CTA clarity, trust signals and revenue tracking posture.
- Verified competitor comparison rather than an automated guess.
- A 30-day plan, and a review call to walk through it.
You get a written audit, a prioritised 30-day plan, and a review call.
Audit fee credited in full against ReplyOS setup.
03 · Operate
Core, Pro and Scale tiersReplyOS
Best for practices ready to fix enquiry handling permanently rather than campaign by campaign.
- Every inbound enquiry across SMS, WhatsApp, Instagram, Facebook, email and web forms lands in one attributed thread.
- AI-assisted responses with operator-grade controls and human handoff.
- Booking conversion inside the conversation, with revenue attributed back to the message that started it.
You get a live operating layer, instrumented from first contact to banked treatment revenue.
04 · Build
Scoped from the auditSystems and integration work
Best for practices and groups whose stack needs work the products alone do not cover: PMS and CRM integration, telephony and missed-call flows, data migration, or internal tooling.
- Scope comes from the audit evidence, not from a package we happen to sell.
- Anything we build is instrumented, so its commercial effect can be measured afterwards.
- If the honest answer is that you do not need it, that is the answer you get.
You get a written scope and a fixed quote before any work starts.
Why this works
We diagnose from instruments, not from opinion.
Most advice about lost enquiries is a consultant’s judgement written up as a report. Ours comes out of software the group built, owns and runs, which means the same measurement can be taken again after the work to see whether it moved.
- ReplyScore measures whether AI engines recommend the practice.
- ReplyBench measures what happens once an enquiry arrives, and what it is costing.
- ReplyOS runs the enquiry-to-revenue layer and holds the attribution chain.
Scope
What we do not sell
Standalone website builds, SEO retainers, paid media and general digital marketing are not part of this business. We work on a website or on search visibility only where it sits inside the enquiry-to-revenue chain we are already measuring. If a brief is really a marketing brief, we will say so.
Reference
Questions buyers ask before starting.
Can I hire Reply Intelligence Group, or is it only a product company?
Both. Reply Intelligence Group Ltd owns and operates ReplyScore, ReplyBench and ReplyOS, and it takes on the diagnostic and implementation work around them. Engagements normally begin with a ReplyBench diagnostic rather than a proposal, so the scope of any work is set by measured evidence.
How much does an engagement cost?
The ReplyScore teaser and the ReplyBench Snapshot are free. The ReplyBench Revenue Leakage Audit is £495, currently £249 at launch pricing, and the fee is credited in full against ReplyOS setup. ReplyOS is sold on Core, Pro and Scale tiers at replyos.co.uk. Integration and build work is quoted from the audit rather than published as a package, because the scope is set by what the audit finds.
What happens after the audit?
You get a written audit, a prioritised 30-day plan and a review call. Nothing obliges you to continue. If the plan points to enquiry handling, ReplyOS is usually the route and the audit fee comes off setup. If it points to integration or tooling work, we scope and quote that separately before starting.
Does Reply Intelligence Group do web design or SEO?
Not as standalone services. There are no website retainers, SEO retainers, paid media or general digital marketing offers. A website or search change is in scope only when it is part of the enquiry-to-revenue chain being measured and fixed.
Which industries do you work with?
Dental practices first, then aesthetics, optometry and physiotherapy. The products are built UK-first around UK appointment economics, GDPR posture and operator workflows. Vertical depth before horizontal breadth is a deliberate constraint, so the group takes one industry at a time.