Answers
What is revenue leakage in a dental practice?
Revenue leakage is the treatment value a practice already paid to attract, then loses before it reaches the diary. It happens in the gap between first contact and a confirmed appointment — missed WhatsApp threads, slow SMS, web forms that sit unanswered, and follow-ups that never happen.
Updated 30 August 2026
Where the leak sits
Most practices measure marketing (ads, SEO, a new website) and clinical delivery. The hole is in between: an enquiry arrives on Instagram, WhatsApp, SMS, email or a form, and nobody owns the next reply within minutes. High-value treatments — implants, aligners, aesthetics — are especially exposed because patients ask more than one practice.
That is not a branding problem. It is an infrastructure problem: no single inbox, no response standard, no follow-up, and no link from the original message to booked revenue.
How Reply Intelligence Group measures and fixes it
ReplyScore checks whether AI assistants even recommend the practice when a patient asks who to book. If you are invisible there, demand never arrives.
ReplyBench scores the enquiry journey you already have — speed, CTA clarity, follow-up readiness, competitor positioning, trust signals and revenue tracking — and estimates revenue at risk. The Snapshot is free; an analyst-reviewed audit is £495 at list price (launch £249), credited against ReplyOS setup.
ReplyOS is the operating layer: capture every channel, reply with guardrails, convert to a booking, and attribute the pound back to the message that started it.
Questions
Short answers
Is revenue leakage the same as a bad website?
No. A site can rank and still leak if WhatsApp, SMS and forms are slow or unowned. ReplyBench is not an SEO audit; it measures how you handle enquiries you already get.
Which product should a practice start with?
Start with ReplyScore if you want to know whether AI recommends you. Start with ReplyBench if you want to know what happens after contact. ReplyOS is the system that fixes both.